6 Guidelines for Writing your MBA Statement of Purpose

Your graduate business application’s statement of purpose is your chance to tell your story. While your test scores, transcripts, and resume highlight what you can do, your statement of purpose demonstrates who you are by sharing the key experiences that led you to pursue the program and providing a clear picture of your professional goals.

By hitting these major points in your statement of purpose or personal essay, you can give the admissions committee a better understanding of your background and interests and how they align with your graduate program of choice.

That’s why we spend so much time writing helpful blogs to help you ace this part of the application process!

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Guidelines for Writing your MBA Statement of Purpose

Here are 6 simple and effective guidelines for making your Statement of Purpose as impactful as possible.

1.    Explain your “Why” in your Statement of Purpose

What inspires your interest in the program? How will this degree help you achieve your professional objectives? Use the following questions to help you frame your statement of purpose. Answering these questions completely allows the admissions committee to gain a better understanding of your background and convince them that you are someone they should say yes to.

Highlight the experiences that prompted you to pursue this degree and the skills you hope to gain by completing the program. Share with the committee what these specific skills will assist you in accomplishing by describing how they will assist you in achieving specific short-term and long-term goals. Select specific courses that interest you and explain how these experiences and skills will advance your career demonstrate your abilities and how you will benefit from the program.

2.    Show, Don’t Tell

It’s as simple as that: back up everything you say. So, while outlining all of the reasons why an admissions committee should choose you, make sure to demonstrate how they are true.

Telling someone you’re dedicated, organized, experienced, or hardworking has little to no impact. However, brief, specific examples of times when you’ve demonstrated these qualities will leave a far more lasting impression.

3.   Talk About your Background and Interests

Your mission statement is your chance to shine. What is your name? Why would you be an excellent fit for the program? Sharing everything from exciting professional projects to volunteer experience can help paint a clearer picture of who you are, your interests, and how you will perform as a student.

It is critical to make the link between the program and your interests and experience. The application process is about finding the right mutual fit for the student and the program, not just about academic preparation or professional success.

4.    Address any Significant Issues In your Application

Aside from emphasizing the mutual fit, your statement of purpose provides you with the opportunity to address any issues the admissions committee may discover with your application. Have a low GPA? Explain your reasoning to the committee. Did you have any difficulties with the GMAT? Another way to highlight your quantitative abilities. Is there a void in your employment history? Explain why you chose that time period and what skills you worked to develop. Many people face various challenges throughout their academic and professional careers – but you must provide context to answer these lingering questions and make your application stand out.

5. Keep your statement of purpose short, simple, and effective

Remember that admissions committees spend countless hours reading through hundreds of Statements of Purpose. So make it simple for them! Grammar is critical, so make sure to proofread your work several times.

However, even more, important than proper grammar is the use of simple, human language. While you may be tempted to “wow” the reader with your command of the English language, this is not the time or place. To maintain a formal tone, keep your sentences short, and use clear, easy-to-read language.

6.    Well Structured

Beyond the words themselves, it is critical to present them correctly. A poor structure can undo even the best writing. First and foremost, stick to the recommended word count. This varies from university to university, so make sure to check their policies. However, the MBA Statement of Purpose is usually around 1,000 words long.

Then, make sure to divide your work into paragraphs, each with a different focus. This makes it easier for the reader to read your work and find the information they’re looking for.

Although not everyone structures their Statement of Purpose in the same way, here is a simple method to break down your writing:

A brief introduction to yourself and why you’re applying
Provide information about your academic background and experience.
Expansion of your academic and professional objectives
A concise conclusion that summarizes your main points

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